Common Issues seo

Google Says My Website Is Slow

You ran your website through Google PageSpeed Insights or received a warning in Google Search Console that your site is slow. Your performance score might be in the red (under 50) or orange (under 90), and Google is penalizing your site in search results because of it.

A slow website doesn't just hurt your Google ranking — it drives away visitors. Studies show that 53% of people leave a website if it takes more than 3 seconds to load. If your site takes 5-10 seconds, you're losing more than half your potential customers before they even see what you offer.

AI-built websites are often slow because the AI prioritized making things work over making things fast. It may have loaded huge libraries, uncompressed images, or unnecessary code that drags your site down.

Error Messages You Might See

PageSpeed Insights score: Poor (0-49) Largest Contentful Paint too slow Cumulative Layout Shift too high First Input Delay too long Core Web Vitals: Failed
PageSpeed Insights score: Poor (0-49)Largest Contentful Paint too slowCumulative Layout Shift too highFirst Input Delay too longCore Web Vitals: Failed

Common Causes

  • Huge uncompressed images — Photos straight from a camera can be 3-10MB each. A single page with several images can take forever to load
  • Too many JavaScript libraries — The AI tool loaded dozens of large code libraries even though your app only uses a fraction of their features
  • No caching set up — Every time someone visits your site, their browser downloads everything from scratch instead of remembering what it already loaded
  • Heavy fonts loading — Custom fonts can add 500KB-1MB to your page load, especially if multiple weights and styles are loaded
  • No lazy loading — All images and content load at once even if the user hasn't scrolled down to see them yet
  • Slow hosting — Your hosting server responds slowly or is located far from your users

How to Fix It

  1. Compress your images — Use a free tool like tinypng.com or squoosh.app to shrink images by 60-80% without visible quality loss. Use WebP format if possible
  2. Check your PageSpeed score — Go to pagespeed.web.dev and enter your URL to see your score and specific recommendations
  3. Enable lazy loading for images — Add loading="lazy" to image tags so images below the fold only load when the user scrolls to them
  4. Reduce JavaScript bundle size — Have a developer audit which libraries are loaded and remove ones that aren't actually needed
  5. Set up caching headers — Configure your hosting to tell browsers to cache (remember) files so returning visitors load instantly
  6. Consider a CDN — A Content Delivery Network serves your site from locations closer to your users, speeding up load times worldwide

Real developers can help you.

Matthew Jordan Matthew Jordan I've been working at a large software company named Kainos for 2 years, and mainly specialise in Platform Engineering. I regularly enjoy working on software products outside of work, and I'm a huge fan of game development using Unity. I personally enjoy Python & C# in my spare time, but I also specialise in multiple different platform-related technologies from my day job. Luca Liberati Luca Liberati I work on monoliths and microservices, backends and frontends, manage K8s clusters and love to design apps architecture BurnHavoc BurnHavoc Been around fixing other peoples code for 20 years. Franck Plazanet Franck Plazanet I am a Strategic Engineering Leader with over 8 years of experience building high-availability enterprise systems and scaling high-performing technical teams. My focus is on bridging the gap between complex technology and business growth. Core Expertise: 🚀 Leadership: Managing and coaching teams of 15+ engineers, fostering a culture of accountability and continuous improvement. 🏗️ Architecture: Enterprise Core Systems, Multi-system Integration (ERP/API/ETL), and Core Database Structure. ☁️ Cloud & Scale: AWS Expert; architected systems handling 10B+ monthly requests and managing 100k+ SKUs. 📈 Business Impact: Aligning tech strategy with P&L goals to drive $70k+ in monthly recurring revenue. I thrive on "out-of-the-box" thinking to solve complex technical bottlenecks and am always looking for ways to use automation to improve business productivity. Rudra Bhikadiya Rudra Bhikadiya I build and fix web apps across Next.js, Node.js, and DBs. Comfortable jumping into messy code, broken APIs, and mysterious bugs. If your project works in theory but not in reality, I help close that gap. Daniel Vázquez Daniel Vázquez Software Engineer with over 10 years of experience on Startups, Government, big tech industry & consulting. Victor Denisov Victor Denisov Developer Jaime Orts-Caroff Jaime Orts-Caroff I'm a Senior Android developer, currently working at Aircall. I'm open to work in various fields! Simon A. Simon A. I'm a backend developer building APIs, emulators, and interactive game systems. Professionally, I've developed Java/Spring reporting solutions, managed relational and NoSQL databases, and implemented CI/CD workflows. Stanislav Prigodich Stanislav Prigodich 15+ years building iOS and web apps at startups and enterprise companies. I want to use that experience to help builders ship real products - when something breaks, I'm here to fix it.

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Frequently Asked Questions

Does website speed really affect my Google ranking?

Yes. Google officially uses page speed as a ranking factor. Since 2021, Core Web Vitals (speed and user experience metrics) directly impact where your site appears in search results. Faster sites rank higher, get more visitors, and convert better.

What's a good PageSpeed score?

A score of 90-100 is excellent, 50-89 is okay but could improve, and below 50 needs immediate attention. Most AI-built sites score 30-60 without optimization. Even getting from 40 to 70 can noticeably improve your search rankings and user experience.

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